Holding press conferences, promotion meetings, etc., inviting government department leaders, well-known experts, e-commerce entrepreneurs to attend together, and also media to conduct news reports to expand the exhibition's influence and popularity. Publicity through mass news media and advertising: advertising or news reporting on the influential Siping TV station, newspapers, magazines and other news media, setting up the "Dialog Siping Brand" column, and printing the "Si Expo" journal. As well as outdoor advertising in relevant areas or developed areas of e-commerce.

          Cooperating with online news media, well-known e-commerce websites, and business websites or launching advertisements; launching online promotional tools such as the "Si Expo" website and WeChat public account to form a strong online publicity; carrying out effective cooperation with relevant associations and chambers , Making full use of the membership network advantages of the provincial, city, and county e-commerce associations, and publishing exhibition information on relevant well-known websites, and conducting comprehensive online publicity for the exhibition. The office of the Organizing Committee has set up a customer service center to organize a large database of professional merchants and online merchants through exhibition promotion, WeChat, email, phone, letter, text message, fax, etc., to conduct one-to-one invitations for professional merchants